The 3 most important factors to the success of any retail business are 1) Location, 2) Location, and 3) Location. A business might have the best products and services, but if they are out of site, they become out of mind to consumers. The same fact holds true for effective yard sign advertising. The right placement of your yard signs can make up for fewer signs and give your business or organization more exposure and have a bigger impact than many other forms of advertising.
Here are our top 5 tips to choosing your yard sign locations.
1. Research local laws. Many states in the U.S. have laws and regulations regarding yard/lawn signs. Check your state and local regulations before you start putting your yard signs up in order to ensure they will stay up and to a avoid paying any fines.
Supreme Court Ruling: In the October Term 2014, the U.S. Supreme Court overturned previous lower court rulings concerning signage in general. REED ET AL. v. TOWN OF GILBERT, ARIZONA, ET AL. This ruling, in a nutshell, stated that any type of signage is Free Speech and thus protected in Article 1 of the Constitution. Basically, if a government entity, (i.e., town, city, state ) allows any signage be it permanent or temporary to be used, that government entity must allow all signs of similar size and placement without exception. So, if your town allows Real Estate signs, Political Signs or any type of sign, then they must allow all signage of similar size and placement, no matter what the content. This, as we understand the attached ruling, applies to permanent store signage, billboards, banners and virtually any type of sign venue. The ultimate responsibility is on the person placing the sign, but the link below is the actual ruling. https://www.supremecourt.gov/opinions/14pdf/1 3-502_9olb.pdf.
2. Target high-impact areas. The goal of any advertising campaign is to get create awareness with your target market. When you are planning your yard sign campaign, consider the areas where your ideal client lives, works or plays. Look at high vehicle and foot traffic areas. Place your yard or lawn signs where traffic is stopped so that people have time to read your sign. The greater the visibility of your yard signs to your target audience, the more impact they will have.
3. Ask family, friends, and customers. Friends and Family should be no-brainers, but many loyal customers would also be happy to help promote a local business they support by displaying one of your yard signs. Reach out to your network and ask if they would be willing to display a yard sign for you at their home or business location for a short period of time.
4. Relocate your signs. Just like any other form of advertising, your yard signs can become white noise after a while. Once a month or so consider rotating your signs to new locations or coming up with a new and fresh design. Be careful not to relocate your signs too soon and risk not getting enough impressions.
5. Redistribute your signs. You want your signs to be put up and stay up, but signs often manage to go missing. Make sure to document where you place your signs and regularly check these locations to make sure your yard signs have not been damaged or gone missing. Before replacing your yard sign, check with the landowner as they may have removed the sign for a specific reason.
For more information about yard sign advertising or to place an order call us 1 (877) 973-3225 or click here.