Yard or lawn signs have many benefits and should be a part of any local marketing campaign. Not only are they inexpensive to produce, they can help you target your message to an audience mostly likely to buy from you. Yard signs can help you quickly raise name identification and create immediate awareness for your business or organization. Here are the 6 biggest benefits to yard sign advertising.
-
Affordable – Compared to just about any other form of advertising, yard signs are among the cheapest ways to advertise your local business. A billboard on a popular roadway might cost you around $1,000 per month. A targeted direct mail campaign could cost you around $2,500 just to send it to 3,000 households. A decent TV commercial could cost you well over $10,000 (including production). Because they are made of inexpensive materials, you can purchase a yard sign for as cheap as $0.65 per sign. You can check out our latest yard sign discounts here.
-
Effective - Research indicates that 85% of your customers live or work within a 5-mile radius of your business. This means that local signs will be seen by the people mostly likely to do business with you. And because they are easy to set up, you can put them at high traffic locations and regularly move them around giving you opportunities to advertise to new audiences. For more tips on placing your Yard Signs, check out our 5 Tips to Choosing Your Yard Sign Locations blog post.
-
Easy and Powerful Advertising Medium – You don’t have to be a marketing expert to take advantage of yard sign advertising. You don’t need to know the latest marketing trends, local traffic counts or demographic research for your yard sign strategy to be effective. You know your customers and you know your community. Therefore, you will be the best judge to determine the ideal locations for your signs.
-
Flexible – Because yard signs are light weight and easy to set up, you can regularly move your yard signs around to take advantage of different high-traffic locations. Further, because yard signs are inexpensive, you can easily change or update your message and try out new offers.
-
Durable – If you purchase your yard signs from A.G.E. Graphics, your signs are made from high-quality Econoplast corrugated plastic and printed with High Gloss UV inks which means they will last and look great for a long time. This will allow you to use your yard signs over and over again.
- Environmentally Friendly – As responsible member of your community, it is important to pick up your yard signs when they are no longer needed. Once you have collected your signs, you have a couple of environmentally friendly options to dispose of your yard signs. Because yard signs are made of corrugated polypropylene plastic, you can recycle your signs. Additionally, large plastic signs are highly valued by other organizations. Consider donating your yard signs to a local organization for reuse.
For more information about yard sign advertising or to place an order call us 1 (877) 973-3225 or click here.