More and more people are preparing & filing their taxes on their own through cheap online platforms. As these online providers provide seemingly easy step-by-step guides, consumers are more confident and comfortable than ever preparing their own taxes. However, this isn’t always a good thing. As you know, the process of doing taxes is complicated and mistakes can be made without proper guidance. So how does your business plan on competing with these the online platforms (and the large franchises) in 2019? The key is an effective marketing plan that will generate awareness and differentiate you from the competition.
Below are five awesome resources to help independent tax service businesses build their marketing plan for 2019.
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How to Grow a Small Business in 2020
(Source: https://www.kabbage.com/resource-center/grow/how-to-grow-a-small-business-in-2020/)
As a small business owner, you don’t have the massive marketing budgets of the large franchises or online tax planning software. It’s important to create a marketing strategy that will get you the biggest ROI.
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10 Social Media Marketing Tips to Grow Your Small Business
(Source: https://www.shutterstock.com/blog/social-media-marketing-small-business)
Did you know that almost a quarter of the world’s population uses Facebook? This means that a lot, if not all, of your tax customers are using social media. Learn easy, effective, and cheap marketing to make social media part of your marketing strategy.
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3 Empowering Small Business Tips for Today, 2019, and a Better Future
(Source: https://moz.com/blog/3-small-business-tips-2019)
Independent businesses are the heart of our communities. Learn how your tax business can take advantage of the Buy Local movement to generate more opportunities for your business in 2019.
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Why Niche Markets Can be Big Business for Accountants
(Source: https://www.sage.com/en-us/blog/niche-markets-are-big-business-for-accountants/)
Identifying and understanding your target market is critical to marketing effectiveness. More practices are specializing in niche markets to give them a leg up on the competition. Learn how focusing on niche markets can provide new and profitable opportunities for your business.
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6 Biggest Benefits of Yard Sign Advertising
(Source: https://www.cheapyardsignsage.com/blogs/news)
Yard signs should be a part of any local marketing strategy. Not only are they affordable, they will help you quickly promote a special offer and/or create immediate awareness for your tax service. Learn why yard signs need to be part of your marketing plan in 2019.
Regardless of the tactic you use to promote your tax service, it’s crucial that you market your business in a way that shows you give one-on-one, personalized service at an affordable cost. Combine that with these easy to implement marketing strategies, then you are sure to see a big boost in new and returning clients in 2019.
For more information about yard sign, banner, magnet or decal advertising or to place an order call us 1 (877) 973-3225 or click here.